Philtronics strike an innovative tech deal with Ospreys Rugby

May 5, 2021
We are proud to announce that we are the regional rugby franchise’s new Title Partner and front of jersey in a groundbreaking deal for the new season.

As part of the new Title Partnership, the Ospreys and Philtronics will form a ‘think tank” to drive innovation and to maximize the commercial opportunities of the new partnership.

The Ospreys and Philtronics will embark on developing new cutting-edge technology to expand and boost the analysis and entertainment value of rugby.

Both the Ospreys and Philtronics share an ‘Innovation and Made in Wales’ philosophy and are proud to and have made a real commitment to develop Welsh talent.

Simon Pritchard, the Philtronics owner and Managing Director, said:

“There is a very real alignment between Philtronics and the Ospreys, with our shared culture, ethics and philosophy. Both organisations have a proven track record of building and developing Welsh talent and showcasing it on the global stage.

“We both pride ourselves on being innovators in our particular fields and of representing our people, pushing the boundaries to make a difference in our communities.

“To have Philtronics on the front of the Ospreys jersey is a real privilege for myself on a personal level and we share a desire to develop into a wider market.

“This is a unique and bespoke partnership and to be able to explore what new technology can do for rugby is a genuinely exciting prospect for Philtronics. 

“The opportunity to make a very real difference and to use cutting edge technology to enhance the player’s performance or to enhance the supporter’s enjoyment of the game brings a new dimension to this partnership.

“Our relationship with the Ospreys has always been much more than just rugby and we both endeavor to have a very real and significant impact on improving people’s lives in our communities.”

Like the Ospreys, Philtronics was founded in 2003 and have evolved and established themselves as industry leaders with a reputation for blue-sky thinking.

Philtronics first came on board with the Ospreys seven years ago as a hospitality partner and sponsor before becoming a Premium Partner and kit partner for the last three years. 

Together they have forged a close and rewarding partnership that goes deeper than rugby, helping charitable causes and having a major impact in the community.

Philtronics has played a key role with Ospreys in the Community supporting their partnership with Action for Children and helping to develop Walking Rugby.

Nick Garcia, Ospreys Chief Executive, said:

“We are delighted to agree an extended and elevated partnership with Philtronics as they become title partner of the Ospreys. The synergy between two Welsh brands with a global ambition and a desire to innovate has endless possibilities.
 
“Philtronics has a track record of breaking new ground in technology and the Ospreys have a reputation for innovation in rugby. As well as offering a unique marketing platform for Philtronics, this partnership will embody our shared ambition for innovation. The Ospreys and Philtronics will work together to explore new sports technology solutions, with the potential to drive competitive advantage on the pitch and enhanced supporter experience off it.
 
“As we embark on a new era for the Ospreys, we’re delighted to do it with a like-minded company in Philtronics.”
 

About Philtronics

Philtronics is a Contract Electronic Manufacturer (CEM) offering outsource manufacturing services to customers demanding fast turnaround with a high level of product reliability. The company has grown and developed its skills base to become a “one stop shop” for contract electronic assembly. We actively seek long-term partnerships with businesses with innovative ideas requiring product realisation. Our sister company, Philtronics Solutions, is a technology development company that provides electronic and firmware design services through to design for manufacture.
Together, we build Innovation. Made in Wales.


About Ospreys Rugby

The Ospreys are Wales’ most successful regional rugby union team and are based in Swansea and have won the Celtic League four times, beating teams from Wales, Ireland and Scotland to lift silverware. They have produced a steady stream of Welsh internationals and British and Irish Lions, including Alun Wyn Jones and Shane Williams, both household names in the sport of rugby union. The Ospreys were formed in 2003 and are widely regarded as one of the biggest brands in rugby union.

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As the business grows, Philtronics continues to invest in its people to strengthen leadership, nurture internal talent, and create a culture of continuous improvement through initiatives such as the Philtronics Academy. Philtronics' Training Brief The company recognised the need to further develop its management team to support sustained growth and operational excellence. Many of the organisation’s managers had progressed organically through the ranks, gaining deep product and process expertise over years of hands-on experience. While this practical knowledge was an invaluable asset, Philtronics saw an opportunity to complement it with formal leadership development. The goal was to equip managers with the confidence, tools, and mindset to lead effectively in a fast-moving environment, improving communication, strengthening emotional intelligence, and empowering them to support their own teams’ growth. TSW's Solution To meet this need, Philtronics partnered with TSW Training to deliver the ILM Level 3 in Leadership & Management through the Philtronics Academy. The three-day, face-to-face programme, delivered by TSW, was tailored to Philtronics’ management team and covered: Team leadership and managing relationships Communication and core management skills Emotional intelligence in leadership Navigating business change and innovation Seven managers participated in the programme, completing three formal assignments that directly applied their learning to live workplace challenges. By embedding the programme within the Philtronics Academy, the company created a dedicated space for leadership growth and reinforced its commitment to developing internal talent. TSW Training also supported Philtronics in securing 50% funding , ensuring the investment remained cost-effective. Return On Investment The Impact The ILM Level 3 Award has had a transformative impact on the management team. Managers, many of whom have long been part of the Philtronics journey, reported greater confidence, enhanced communication skills, and improved collaboration across departments. The programme has: Strengthened teamwork and relationships across the business Improved adaptability to change and innovation Enhanced company culture through emotionally intelligent leadership By combining their existing technical expertise with new leadership capabilities, managers are now better equipped to motivate their teams, delegate effectively, and drive performance. The Outcome By investing in leadership development through the Philtronics Academy, the business has achieved measurable improvements across its management team and wider operations. Managers are more confident in decision-making, better at supporting their teams, and adept at applying emotional intelligence to strengthen workplace relationships. This has led to improved engagement, collaboration, and a more positive organisational culture. The training has also enhanced Philtronics’ ability to adapt to change and drive innovation. Managers are now more proactive in identifying opportunities for process improvements and implementing change initiatives, leading to increased efficiency and resilience. The ILM Level 3 in Leadership & Management has been a transformative investment in Philtronics’ management capability. Building on the deep business knowledge of its people, the programme equipped managers with practical tools to drive team performance, foster collaboration, and lead with confidence. Next Steps The success of the ILM Level 3 programme marks just the beginning. As part of its ongoing people-development strategy, Philtronics has already booked Six Sigma Yellow and Green Belt programmes, as well as HR Skills for Non-HR Managers courses with TSW, continuing its investment in leadership and operational excellence. Through the Philtronics Academy and its partnership with TSW Training, Philtronics is ensuring that its managers and the wider business are equipped for sustained growth, innovation, and long-term success. Testimonials From ​Philtronics Anne Pritchard, CFO of Philtronics, shared: “The training delivered by TSW has had a very positive impact on our team. All participants rated the training 5 out of 5, agreeing that the content was engaging and directly applicable to their roles. Their learning was significantly enhanced by the trainer's extensive knowledge and the real-world experiences shared throughout the course.” Dan, Quality & NPI Manager, added: “Really enjoyed the tuition from TSW. Clearly the trainer is an individual with a wealth of knowledge and experience that made the course enjoyable and relatable. I would welcome another training opportunity with TSW and with the same instructor.” When asked how they plan to apply their learning, Calum, Engineering Manager, highlighted: “The motivation and team improvement techniques,” underscoring the practical value of the programme for day-to-day leadership.