Philtronics and the Power of Esports

Anne Pritchard • February 10, 2025

In the world of technology and electronics, a growing trend is emerging –  companies getting involved with grassroots sports. As a small but growing business with a real investment in our local communities, we understand the importance of nurturing local talent and supporting young people in pursuing a genuine interest in technology. To show our commitment, we’ve taken our relationship with Coleg y Cymoedd to the next level by sponsoring their Esports Wales League. But what impact will this have on the students we’re supporting and the growth of the electronics industry? Read on to find out. 


Esports jersey sponsorship


By sponsoring two local college Esports teams from Coleg y Cymoedd, the Cymoedd Crusaders and Rhondda Rising, we’re not only recognising the potential of our younger, tech-savvy audiences – we're getting in front of them. This type of sponsorship, particularly jerseys, helps support the teams financially while ensuring the Philtronics brand is visible among students and fans who follow these competitions. By putting the Philtronics brand at the forefront of the digital, competitive gaming sphere, we recognise the significant benefits the sector offers local colleges like Coleg y Cymoedd. From supplying equipment and training opportunities, even to providing career opportunities for students – the profile boosting offered through the Esports Wales League opens doors to more than just funds.


As well as providing opportunities in an educational setting, this type of sponsorship will also offer students recreational and professional pathways into gaming, along with plenty of other benefits such as: 


Benefits for students:


  • Career awareness: By showcasing real-world industry involvement, students gain insight into possible career paths within gaming, electronic and technology sectors, ranging from professional gaming to roles in marketing, software development, or content creation. 
  • Increased educational opportunities: Sponsorship often comes with additional resources like workshops, mentorship, or access to industry-standard technology, offerings that we are keen to explore and evolve at Philtronics. 
  • Skills development: Students can develop not just their gaming skills but also skills like teamwork and public speaking, as well as increased motivation and confidence 
  • Networking opportunities: Interactions with industry professionals through sponsored events or programmes can lead to internships, or even job offers; providing a direct link from education to employment. This is something we’re already growing at Philtronics through our connections with local schools and colleges that promote career pathways and apprenticeship opportunities. 



For companies like Philtronics:


  • Brand loyalty: The grassroots approach we’re taking to support young people in their developmental years increases the likeliness of students remembering and aligning with our company. 
  • Talent nurturing: Sponsoring Esports teams allows us spot talent early on and support individuals who have the potential to grow within the electronics industry. 
  • Community building: Through investing in local teams, we're contributing to the growth of the Esports community, increasing opportunities for young people. 
  • Innovation feedback: we appreciate genuine feedback from the next generation! Direct engagement with students provides us with fresh perspectives on technology and consumer preferences, potentially leading to innovative approaches or services tailored to younger audiences. 
  • Marketing and PR: The visibility gained from sponsoring local teams can be used in marketing campaigns, showing the company's commitment to education, community, and the future of gaming. 
  • ESG (Environmental, Social and Governance): supporting community initiatives and providing local opportunities aligns with our ESG commitment, reinforcing our core values within Philtronics. 


We believe that through our sponsorship of the Cymoedd Crusaders and Rhondda Rising, we can help nurture the next generation of professionals with an interest in technology. And at the same time, we’re excited to grow Philtronics within a sector that's constantly evolving. It's a win-win scenario when local educational institutions and companies collaborate to shape the future of Esports and technology. 

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